BYREDO – The Icons of Summer

 

Few fragrance houses have shaped modern luxury perfumery as sustainably as BYREDO. With its unmistakable design language, exceptional craftsmanship, and the stories behind each composition, the brand has become one of the most sought-after references in the international beauty world. This year, BYREDO celebrates its 20th anniversary - two decades of creativity and innovation that have long since achieved cult status.

Over time, a unique fragrance universe has emerged. Creations such as Bal d’Afrique, Gypsy Water, Mojave Ghost, Rose of No Man’s Land, and Alto Astral captivate fragrance lovers around the world and exemplify BYREDO’s ability to transform emotions and places into olfactory experiences.

Immerse yourself in BYREDO’s summer fragrance world and discover compositions inspired by sun-drenched landscapes, unforgettable journeys, and the memories of an endless season - from radiant citrus notes to airy floral accords and warm, sensual facets.

During the APROPOS Beauty Days, BYREDO and APROPOS will host a unique masterclass in Düsseldorf, where a BYREDO expert will guide you through a selection of special creations. Accompanied by champagne and set in a relaxed atmosphere, experience an extraordinary evening filled with fragrance and lightness, and learn more about the stories, emotions, and inspirations behind the scents.

Discover BYREDO fragrances now in our stores in Cologne and Düsseldorf. When purchasing a fragrance of €170 or more during the APROPOS Beauty Days from July 2 to 4, 2026, you will receive an exclusive Bal d’Afrique Absolu 8ml miniature as a gift. First come, first served. While stocks last!

The masterclass on July 2 is by invitation only due to limited availability.