THE NEW APROPOS JOURNAL SPRING | SUMMER 2026

Dear APROPOS lovers,

Aren’t we actually doing very well?

Here in the APROPOS cosmos, we are surrounded by beautiful things all day long and work in a luxurious environment. We don’t have to deliver bad news or work outdoors in sub-zero temperatures. Instead, we get to fulfill wishes anew every single day - a wonderful feeling! And by that, we don’t mean only our reality at APROPOS.

When you look around the world, we generally live very comfortably in Germany. Of course, not everything runs perfectly, but brooding and self-pity act like a sedative - they change absolutely nothing. Don’t you also miss that positive basic mindset, the dynamism, the entrepreneurial spirit, and the inventive drive for which Germany was once known? All of this begins with a positive attitude and the desire to want to change something.

A visit to our stores is meant to be a getaway from everyday life - a short escape. New window concepts, special collections, collaborations and pop-ups, events and installations, and of course: service, service, service! Continuously optimizing the APROPOS experience is our constant motivation. This journal is part of our feel-good mission!

In this issue, you can expect all the exciting news from the major fashion houses - with new creative directors and designers who are bringing fresh perspectives to the world of fashion. A particular focus is on the French fashion house DIOR, which, with Jonathan Anderson, is presenting for the first time since the era of Christian Dior a designer who unites all of the house’s collections.

We also introduce new brands at APROPOS and, together with you, explore the fascinating world of artist Esra Gülmen, while offering insights into the work of designer Dorothee Schumacher, the perfume brand d’Elmar, and the Bulbaum manufactory.

A special highlight of this issue is the traditional Royal Porcelain Manufactory Berlin (KPM), where we had the honor of shooting one of our photo editorials directly at the KPM manufactory. Be sure to read the feature on this icon of German porcelain history!

In addition, you’ll learn which outstanding brand APROPOS will be launching an exclusive capsule collection with for the new season - and in our feature on KHAITE, one of the hottest New York labels and one of our absolute love brands, you’ll discover everything you need to know about the brand and its designer, Catherine Holstein.

Consider this our credo for the years ahead: Positive energy only!

We look forward to many more shared, wonderful moments with you.

See you soon at APROPOS!
Klaus Ritzenhöfer, Daniel Riedo & Henning Korb
and your APROPOS team

Our special thanks go to our entire APROPOS team and, of course, especially to everyone who played a key role: Götz Offergeld | OOR Studio for Creative Direction, Elvin Ayanoglu for Production, Anna Klusmeier for Art Direction, Sina Braetz for Styling, and the agency Whitecasting.