MATIERE PREMIERE – The Luxury Elixir from Grasse

 

When it comes to modern haute parfumerie, MATIERE PREMIERE is considered not only one of the most exciting fragrance houses in France, but worldwide. The philosophy of the brand is already reflected in its name, as “matière première” translates to “raw material,” to which founder and perfumer Aurélien Guichard is deeply devoted.

Each creation focuses on an exceptional natural raw material, whose character is strikingly highlighted through an unusually high concentration. The result is fragrances with a clear signature, remarkable presence, and modern elegance. In the world of architecture, it could be compared to David Chipperfield, or in fashion to Phoebe Philo. Everything appeals to the same audience: connoisseurs and true fragrance enthusiasts.

As the only perfumer of his kind worldwide, Guichard cultivates a portion of his precious ingredients on his own fields in Grasse - including Rose Centifolia, Tuberose, and Lavandin. This unique fusion of agriculture and perfumery makes MATIERE PREMIERE a truly exceptional presence on the international fragrance scene.

Particular attention is given to the latest creation, METAL LAVENDER, which has expanded the collection since May 2026. The fragrance offers a completely new interpretation of lavender: generous, modern, and surprisingly wearable. At its heart are two distinct lavender qualities - a vibrant, almost metallic-scented lavandin from the house’s own fields in Grasse, and a softer, floral lavender from Haute-Provence. Refined with musk and cashmeran, it creates a luminous signature of contrasts that reinterprets classic fragrance codes and gives lavender a contemporary edge.

During the APROPOS Beauty Days, MATIERE PREMIERE and APROPOS will host a unique masterclass in Berlin, taking you on a fascinating journey into the heart of French perfume culture. Discover how exceptional raw materials are created, the role of origin and terroir in shaping their olfactory identity, and why the selection of a specific blossom or growing region is already a creative act for Aurélien Guichard.

Look forward to an inspiring evening with Linus Wieckhorst, General Manager of MATIERE PREMIERE, and explore the future of modern perfumery - where exceptional craftsmanship, uncompromising quality, and the beauty of nature merge into the most precious drops.

Discover MATIERE PREMIERE fragrances now in our stores in Cologne, Berlin, and Rottach-Egern. When purchasing a fragrance during the APROPOS Beauty Days from July 2 to 4, 2026, the maison will gift you a METAL LAVENDER 6 ml travel size. First come, first served. While stocks last!

The masterclass on July 2 is by invitation only due to limited availability.

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