FALL | WINTER 2026.
A CURATED SOUND MIX.

With the new Fall | Winter 2026 collections, we take a journey into the world of music. Mirroring the editorial imagery featured in our latest Journal - created in part within the historic DEUTSCHE OPER BERLIN (German Opera Berlin)- our playlist, Conversations Across Genres, opens with the iconic Flower Duet from Lakmé.

APROPOS Sounds is the musical extension of our current Journal, conceived as an acoustic counterpart to the editorials - a sonic interpretation spanning opera, indie, pop, and electronic beats. Rather than following a single genre, the curation is guided by a distinct mood. Every track has been carefully selected to reflect the character and diversity of the Fall | Winter 2026 collections.

DISCOVER THE PLAYLIST ON SPOTIFY.

FRAGRANCES TO WATCH

MATIERE PREMIERE – The Luxury Elixir from Grasse

When it comes to modern haute parfumerie, MATIERE PREMIERE is not only one of the most exciting fragrance houses in France, but also worldwide. As the only perfumer of his kind, Guichard cultivates a portion of his precious ingredients on his own fields in Grasse—including Rose Centifolia, Tuberose, and Lavandin. This unique fusion of agriculture and perfume artistry makes MATIERE PREMIERE a truly exceptional presence on the international fragrance scene.
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BYREDO – The Icons of Summer

Few fragrance houses have shaped modern luxury perfumery as sustainably as the label Byredo, founded by Ben Gorham. Within just a few years, the brand developed into one of the most sought-after names in the international beauty world - defined by a distinctive design language, craftsmanship, and olfactory storytelling. This year, Byredo celebrates its 20th anniversary!
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ATELIER COLOGNE – The Renaissance of a Fragrance Icon

Few brands have shaped the modern fragrance world as profoundly as Atelier Cologne. Founded by Sylvie Ganter-Cervasel and Christophe Cervasel, the French maison represents a visionary reinterpretation of the classic cologne tradition. The brand achieves something truly remarkable.
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REFRESH YOUR STYLE

Late-Summer Highlights: What's New

Sweater | Women
KHAITE
Sweater | Women KHAITE

1.280 €

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Tote Bag | Women
SAINT LAURENT
Tote Bag | Women SAINT LAURENT

4.200 €

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+49 (0) 221 – 270 571 – 0

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service@apropos-store.com

Shirt | Men
AMI
Shirt | Men AMI

290 €

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+49 (0) 221 – 270 571 – 0

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service@apropos-store.com

Carrousel Flatware Set
CHRISTOFLE
Carrousel Flatware Set CHRISTOFLE

4.500 €

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+49 (0) 221 – 270 571 – 0

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service@apropos-store.com

Skirt | Women
FENDI
Skirt | Women FENDI

1.800 €

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+49 (0) 221 – 270 571 – 0

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Card Holder | Unisex
SAINT LAURENT
Card Holder | Unisex SAINT LAURENT

280 €

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Trousers | Women
ODEEH
Trousers | Women ODEEH

499 €

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Flat Sandals | Women
TKEES x APROPOS
Flat Sandals | Women TKEES x APROPOS

160 €

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+49 (0) 221 – 270 571 – 0

Order by email:
service@apropos-store.com

PRIVATE SHOPPING

Enjoy an exclusive consultation in our Private Shopping area and let yourself be inspired by the new collections over a glass of champagne. To schedule an appointment, please contact us by phone or email.

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Designers

An unparalleled selection - featuring labels such as Dior, Celine, Saint Laurent, Prada, Miu Miu, Fendi, Phoebe Philo, The Row and many more - brings the exclusive shopping experience of Paris or London directly to our stores.

Discover all designers.

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