Insights

Music meets the world of fashion – the new APROPOS Journal is here!
Enjoy exclusive features on top brands such as ALTUZARRA and CHRISTIAN LOUBOUTIN. Discover fresh new labels, exciting trends and inspiring personalities.

Created in collaboration with renowned photographer Serge Anton, the latest BAOBAB Collection transforms the lush gardens of Provence into exquisite handcrafted glass candle vessels. Discover the exceptional craftsmanship, luxurious scented candles, and sophisticated home fragrance creations that have made BAOBAB Collection a global icon in luxury home décor. Explore the unique fragrance compositions and artistic designs that bring elegance, warmth, and timeless style to every interior.

With the inaugural APROPOS Beauty Days, APROPOS is set to write a new chapter in its more than 40-year company history in summer 2026. From July 2 to 4, 2026, all APROPOS stores across Germany will, for the first time, be transformed into curated worlds of luxury beauty experiences – spanning from Cologne and Düsseldorf in the west, to Hamburg in the north, Berlin in the east, and Rottach-Egern on Lake Tegernsee in the south.

When it comes to modern haute parfumerie, MATIERE PREMIERE is not only one of the most exciting fragrance houses in France, but also worldwide. As the only perfumer of his kind, Guichard cultivates a portion of his precious ingredients on his own fields in Grasse—including Rose Centifolia, Tuberose, and Lavandin. This unique fusion of agriculture and perfume artistry makes MATIERE PREMIERE a truly exceptional presence on the international fragrance scene.

Few fragrance houses have shaped modern luxury perfumery as sustainably as the label Byredo, founded by Ben Gorham. Within just a few years, the brand developed into one of the most sought-after names in the international beauty world - defined by a distinctive design language, craftsmanship, and olfactory storytelling. This year, Byredo celebrates its 20th anniversary!

Few brands have shaped the modern fragrance world as profoundly as Atelier Cologne. Founded by Sylvie Ganter-Cervasel and Christophe Cervasel, the French maison represents a visionary reinterpretation of the classic cologne tradition. The brand achieves something truly remarkable.

To mark the 50th anniversary of GIORGIO ARMANI in 2025, ARMANI/Archivio was conceived as a platform designed to preserve the brand’s heritage as a symbiosis of tradition and innovation. Now, for the first time, thirteen women’s and men’s looks from the Giorgio Armani collections spanning the years 1979 to 1994 have been faithfully reproduced and are available exclusively at APROPOS in Berlin. The selection focuses on the jacket in the styles designed by Giorgio Armani and bridges the gap between the past and the future. It offers the new generation the opportunity to rediscover the essence of the brand under the motto “Past Perfect. Future Ready.”

Founded in 1970, the Linda Farrow brand is one of the pioneers of modern luxury eyewear. Linda Farrow was one of the first to view sunglasses not merely as a functional accessory, but as a genuine fashion statement, thereby shaping an entire era.

Positive Energy Only – the new APROPOS Journal is here!
Discover exclusive insights into the tradition-rich KPM Berlin, meet designer Catherine Holstein, immerse yourself in the world of new brands, art and design, and experience special moments at APROPOS – your getaway from everyday life.

In the fashion world there are lights that flare up and fade away. Some rekindle their fire. Only a few remain forever, proving to be the most loyal and steadfast of partners. We bid farewell to Giorgio Armani and remember his life and his work.